JESSIE HALE


Illustrator & Designer



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PACKAGING DESIGN


I developed the product branding and packaging design for this concept project for a kombucha drink. I utilised my illustrative skills to create a floral design inspired by the natural ingredients found in the beverage. The choice of a modern, clean typeface paired with the minimalist layout enhances the packaging’s appeal, giving it a fresh and contemporary aesthetic. The combination of natural, hand-drawn elements with a sleek design ensures the product stands out on the shelf while reflecting the organic nature of kombucha. 

I really enjoyed this project because it allowed me to blend creativity and functionality. Combining illustration with branding gave me the opportunity to explore the beauty of natural elements while crafting a design that is both visually appealing and marketable.